Garys East Side (Images of America)
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Steel had completed its huge complex of steel factories, dug an industrial canal and created a harbor for Great Lakes shipping. They also had constructed a plant for their American Bridge Company subsidiary, a tin and sheet factory, and four other steel manufacturing plants. The total expenditure made by U. The Gary Land Company took charge of shaping the town and providing basic services. They constructed houses for management and skilled workers and built Jefferson School for the newly formed school district. The Gary town site was a conventional gridiron plan, with rectilinear streets and blocks.
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The company sold lots with covenants requiring construction of residences or commercial buildings within 18 months. The Gary school system, under Superintendent William A. Wirt, became a national model in revolutionizing public education. They were supplemented by African Americans from the American South in the s and immigrants from Mexico. The civic leadership, dominated by U. Steel executives, created a lakeside park, Marquette, in the s and a civic center with new domed City Hall and Superior Court buildings at the north end of downtown. The seeds for decline were contained in decades of rigid segregation and suppression of the African Americans in housing and in schools and in the dispersal of white residents to new suburbs after World War II.
Steel jobs also declined in the s and s. Today, the population, now largely African American, has shrunk to less than half of its high of , Much of the downtown, east side and south side have been cleared of hundreds of houses and commercial buildings. But the Horace Mann neighborhood on the west side and the Glen Park neighborhood on the far south side have retained their character and are home to middle class residents.
Gary Roosevelt High School, a symbol of pride for black citizens, continues to operate. Mayor Karen Freeman-Wilson hopes that a new port and economic diversification will attract new businesses and residents. And my answer is that an opportunity like this comes around once in a decade, where a new platform arises, and you have unprecedented access to individuals you never had before.
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All the while leaving their phone number as the contact for support. People who had multi-million dollar salaries in business and media would open themselves up to the internet with the ability to comment, contact and connect.
You can find the link to my original video HERE. But here is one way I promise you that you will not build your Instagram profile: By not doing anything. Search hashtags, click them, look at the account, see how you can bring them value, DM them, go in soft, bring more value, rinse and repeat. Two, three, four, five thousand times.
Gary's East Side (IN) (Images of America)
Very seriously. Instagram is showing zero signs of slowing down and is quickly becoming a behemoth of a platform. I truly want you to search every hashtag. I want you to search grocery store, local butcher, plumber, marketing, design, coffee, everything! When you search for it on Instagram there is going to be a hashtag. Look at the top posts and learn about these accounts. This is all education and regardless of the outcome you will at least be informed by new knowledge of your industry and who is winning in the social media space.
Trust me, you are going to find a custom design firm in Toronto. Or a coffee shop in New York, or a plumber in rural Idaho.
Gary's Glen Park
They will have , followers. Or Look at what they post. NOW , Send message. The same advice applies to being a web developer or designer. I want you to click the URL on every account and look at their website. If they have a good website, leave them alone. You will convert better. Knowing me, business development, is one of the pillars of my success. I think about it as the bare mechanics of all business.
If you have down time, why not business develop? The fact that you can business develop on your iPhone and on Instagram, and Twitter and Snapchat and Facebook is insane.
And if you offer something in return, three out of 37 people will take you up on it. I really want to drill this home, so I am creating this content to reiterate myself and really articulate the way to win. You know only ,, engagements in the top posts and most recent. So now you search the hashtag, you go to a top post, you find an account, you click it. On me. Click Here To Tweet! Your account will go to 7 million. Let alone 2. Let me know. Look at my work on my Insta. Do that. Over and over and over. And you will win.
But DM is just the entry point. You have to make sure your Instagram account and your execution is on point. You have to show that you can execute and provide value. Start by making awesome Instagram videos for your friends, or your uncle, or your dog. Do something to show that you can execute and make great work!
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If you have a smart phone and access to the internet you can not complain! Start a blog on Medium, create a podcast with your phone on Soundcloud and interview your friends. Start taking photos and become an iPhone-ographer. Help your friends edit their vlogs. Whatever it is, you have to do. You have to use the resources available to you. Please guys. I want you to win. Making a video on Instagram may literally take you 10 minutes from concept to execution. If you are just starting, frequency of content is more important than quality.
You just have to put something out and see how the world reacts. Then you can learn and grow. Back to my example about my barber Manny — barbarossa.
I go to a barber on the Upper East Side. His entire business is built on word of mouth. So here is another example of what Manny should do. If you are a business trying to sell, use your audience and grow your reach through DM. This is word of mouth on steroids. Click Here To Tweet.