How to get your website rating higher FOR FREE (TAKe CoNTRoL Act and Grow Rich Book 2)
Google favors sites that are not only rich in keywords, but also demonstrate user engagement. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.
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When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Based on this research , content between 2, — 2, words seems to rank the highest in search engine results.
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Another reason to create highly useful content is that when visitors bookmark your content on Chrome , it will improve SEO ranking of your website in Google. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed — all of which could hurt your SEO ranking.
There are many ways to increase page load speed , some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes , reducing the number of plug-ins, and minimizing redirects. Research has shown that using good quality images can increase conversion rate. Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.
Good formatting of your content helps improve the user experience of your website tremendously.
It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines. Proper use of header tags can help break up your content into sections that are easier to read and utilize. Search engines also rate keywords in header tags more heavily.
By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.
What is a “prototypical” website?
Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through. Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.
They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Video marketing has become an increasingly integral element in driving user engagement and conversion. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.
There are many tools and apps to help ensure that your site is free of broken links, such as:.
Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.
According to this Google document p. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience especially if you have an ecommerce site but can also potentially earn you some Google juice. Adams dispenses in her weekly Money Girl podcast and know firsthand that little changes can lead to big rewards. Click here to learn more about Laura Adams A.
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Search Engine Optimization (SEO) Starter Guide
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