Mosaic Lifestyle

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Lifestyle & Culture

Lifestyle, values, buying decisions and surfing behavior based on data and statistics. The consumer classification is country-specific and is available in all Nordic countries and in more than 30 countries globally. Play on preferences and exceed their expectations. Reach your Mosaic segments in all channels. Social Media. Mosaic in different countries.

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Name First Last. It is a household-based segmentation system that classifies all U.

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  • Target your audiences with precision and insight through Mosaic USA.
  • MOSAIC Segmentation now includes 71 segments.

Young Singles starting out, and some starter families, in diverse urban communities. Diverse, mid- and low-income families in urban apartments and residences. Retirees living in settled residences and communities. Low-income singles and single parents in urban locations striving to male a better life. Economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet.

Source: Experian. Read more about each segment online in our DemographicsNow database.


Click on the Articles and Databases tab. Using letter D, find DemographicsNow. Then, click on the name. Click on either name once more to enter the database. From the database, select the 3 lines at the far right expand the menu.

Segmentation is

This expands it to reveal Help. Select Help to open the descriptions and more information on Mosaic segments.

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  5. Example: Let's say that you are looking for Mosaic Segmentations for a specific geographic region. For example, El Paso, Texas.

    Merge with your destination

    This gives you a snapshot of the entire US population for the previous year. A dropdown list provides more specific geographic location selections:. Once you have pulled up the demographic data for the region you are searching, you can break down results by selecting Mosaic Household Comparisons , or Mosaic Population Comparisons from the Comparison dropdown box in the Report Type section.