Small Message, Big Impact: Put the Elevator Speech Effect to Work for You

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The examples she uses are either generalized, so you cannot model them, or are clearly boring and inept - like a three-minute talking brochure. I was deeply disappointed by the lackluster effort on this one. Packaging ideas is a challenge that requires a deep understanding of rhetoric, human motivation, storytelling and so on.

Terri's ideas are an inch deep. Don't buy this book. You'll be disappointed and won't learn anything you can actually use. November 25, - Published on Amazon. There's one bit of good advice: write your pitch and practice it. I don't think this book is for me. Got it really fast. October 23, - Published on Amazon. Perfect condition! I love this book. Well written for those of us needing help to condense our ideas to a blurb! Thank you. Go to Amazon.

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Amazon Advertising Find, attract, and engage customers. Amazon Drive Cloud storage from Amazon. Shopbop Designer Fashion Brands. Warehouse Deals Open-Box Discounts. He offered this analogy:. Our intention was to score, eventually. As quarterback, I would go to the line, ready to throw a pass. I had a system of reads, depending on the defense. The first option was to throw long. If that was covered, as I dropped back to throw, I looked at my secondary option. If he was covered, I threw to my third option. If he was covered, I just threw the ball away or ran for my life. In the end, I kept the same overall intention— score points with my team.

They check down but always with the ultimate goal of getting to the end zone. Its goal is to advance you to the next point in your sales process. Simply keep your message out there, sharing it with people who know other people. Your message is important, and you have to let it be heard. Believe in it, share it, and practice communicating with clear concise talking points that help you move forward your intention eventually, it becomes a natural part of your communication.

He is also the 1 international bestselling author of Me 2. Magazine 30 Under 30 list in So what is the desired result of your Elevator Speech or brief message? Subscribe to his Personal Branding Blog for more self-help advice. I'm a partner and research director at Future Workplace, an executive development firm dedicated to rethinking and reimagining the workplace. I also wrote the New York T Share to facebook Share to twitter Share to linkedin.

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Deliver your well-crafted persuasive elevator speech 5. Have fun with it 6. Speak in your own voice - write your speech out long. Then transfer the outline and key phrases to a 4 x 6 index card. Then practice at least 10 times before you actually give your elevator speech to someone. Walk with it before you run with it.

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I won this book for completing a survey after a webinar featuring Sjodin as the guest speaker. I liked what she had to say in the webinar and was excited to read the book. I was not disappointed. An easy read, Terry has a practical yet inspiring style to her writing. While it is geared towards salespeople, I feel like anyone who wants to learn to communicate more effectively and efficiently can benefit from this book. I'm always pretty nervous about having to give presentations but after reading I won this book for completing a survey after a webinar featuring Sjodin as the guest speaker.

I'm always pretty nervous about having to give presentations but after reading this, I felt a boost of confidence. I will definitely be keeping this one on the shelf in my office for later reference! Aug 30, Lourdes rated it liked it. I found this to be a very useful book, so much so that I've book marked and highlighted many passages. One of my favorites, " You don't have to score on every play, just advance the ball.

Jul 23, Nick rated it really liked it. And it uses the Monroe Motivated Sequence for speech structure, a sequence I often use with my clients. Sep 14, Colleen rated it really liked it. I was hoping to win this book because I am currently writing a business plan for a new restaurant I want to open. I had hoped it would show me how to get my foot in the door of potenial investors. After reading it I can see how it would be a great guide in ANY situation in which you need to get someone attention for just about any reason. The steps are very adaptable!! I highly reccomend it!

A short read on the construction of a persuasive elevator pitch.


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Designed to be memorable and catch attention of the person you're directing it towards, and with a specific call to action in mind. There are certainly other books about creating personal branding messages, and the elevator speech - and this one is no better or worse really. Sep 29, Katie rated it it was amazing Shelves: public-speaking. This is an excellent book on the Elevator Speech, taking it way beyond the commonly conceived constraints.

It provides more than just a clear structure, focusing on coaching the reader to find opportunities to use their pitch as well. Jan 09, John Harris rated it really liked it. If you have 3 minutes to make an impression you better make the most of it.

Small Message, Big Impact: The Elevator Speech Effect by Terri L. Sjodin

There are some great points about how to make your elevator speech more effective, although this book was more focused on sales than I expected. Probably because they are the ones that are usually pitching. It's a quick read to pick up a couple of pitching nuggets. Terri, thanks for an advanced copy of Small Message, Big Impact!

Good quick read, but many of the principles in the book are found in most books on public speaking. Having a few targeted "Elevator Speeches" is a great idea for those people looking to make new contacts, get introductions, selling a product, etc. I'd recommend reading it.

Apr 11, Renee rated it liked it. There is a LOT of good information in the book and the worksheet are handy. However, it's a template and doesn't really discuss individual challenges folks might have such as fear or understanding what it means to sell, etc. I would recommend this as a first book to read and then to find another something by Sam Horn perhaps.

Sep 06, Vincent Chow rated it it was ok. If you are looking for some new grand ideas on how to be excellent in giving a short pitch, skip this book. It's perhaps useful for the fresh graduates who may not have heard about the term - elevator pitch. Most of the exercises prescribed in the book were pretty elementary and nothing new at all. Way too much unnecessary stuff, and long-winded examples in general. If you are on budgeted time, read the last three chapters only and you'll get the main points. Glad I listened to this one, so that I could do other stuff simultaneously.

Dec 04, Hussain Sulais rated it liked it. In general, it provides good tips for attracting people to listen to you, and to present yourself in a good way to develop relationships with potential clients or targeted people. A 3-minutes prepared speech can get moving forward toward your goal. I began skeptical that I would like this book. I detest the idea of an elevator speech. I found myself liking Sjodin's approach, which makes the concept more than what most people consider an ES to be. That appealed to me.

I think her ideas are useful to job seekers and sales people.


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Aug 15, Ko Matsuo rated it it was amazing. Short readable book that provides a simple framework for creating great speeches and presentations: Case, Creativity, and Delivery. In other words, great facts, interesting framing, and authentic and engaging delivery. Definitely worth the read. Aug 09, William rated it liked it. Okay, so this is pretty spot on even if it's bourgie capitalist trash.

Second half of the book is nothing your 9th grade English teachers haven't already told you about. Just read the first few chapters til you feel you got the gist. Jul 26, Ben Donahower rated it liked it. Terri Sjodin has some useful strategies for public speaking and offers a number of effective tactics here as well. On the other hand, it wasn't as earth shattering as some of the hype around this innovation to the elevator made it out to be, which was a little disappointing. Dec 17, Aniket Vast rated it liked it. Talk less do more. The book tells you, how to talk less yet make an appropriate impact.

It is not handing you the key to success Apr 23, Jennifer Taylor rated it really liked it. This book is very good for those new to writing elevator pitches. As a seasoned copywriter and persuasive sales writer, it was mostly review for me. However, there were a couple of nuggets that made the investment of my time worthwhile.